Hoping to expand the American market too, Canada Goose www.canadagoosesaler.com gave out their parkas in movie sets and film festivals. As some American consumers began to discover the brand's parkas in the high - end department stores in Europe and spotted them on Hollywood stars, Canada Goose increased its brand awareness significantly in the US in the early 2010s. However, it wasn't until the parka's appearance on the cover of the "Sports Illustrated Swimsuit Issue" in 2013 that the brand's popularity exploded.
As a model, Kate Upton has seen her fair share of breathtaking destinations. But her recent journey stands in a category of its own. Upton, in partnership with Canada Goose, travelled to the remote Canadian town of Churchill, Manitoba (aka the 'Polar Bear Capital of The World'') on behalf of Polar Bears International (PBI), a non - profit organization dedicated to the conservation of the earth's most beloved bears.
Sleeveless down - filled cotton - blend canvas overalls in black. Adjustable elasticized logo - woven shoulder straps with press - release fastening. Embroidered logo patch and zippered pocket at chest.
"Made in Canada" means something to this consumer. With this strategy, the number of Canada Goose consumers in the US increased in an increasing rate, but because the base number was small (only people who had connections to Europeans and movie crews), the raw number of increase was not significant enough to occupy the mainstream market or bypass the tipping point.
With Canada Goose, you'll have both form and function in the pocket. With a packable design, this padded jacket can be folded into the side pocket, transforming it into a shoulder bag.