"This is like Glastonbury, somehow," observed Jonathan Anderson as we dashed from frontstage to back at his show space in tonight's Moncler Genius launch event. As so often, he wasn't wrong. We were on the east side of Milan next to a radical squat in a sprawling, abandoned factory, within which Remo Ruffini and his cohorts had laid out separate stages for their eight full Genius collections, plus three accessory collections (a fat - tire Danish e - bike; the super - cute hot - model - thronged Poldo dogwear; and Rimowa luggage) plus, oh yes, the genius but not "Genius" Rick Owens tour bus project on the side.
Moncler Genius is one of Ruffini's most daring moves since buying Moncler in 2003, when it was a struggling heritage brand nearing bankruptcy. In Milan, JW Anderson presented a short film, while 2 Moncler 1952 Man celebrated art, with Craig www.monclersoutlets.com Green and Palm Angels closing off the European leg of the tour.
Chief Executive Remo Ruffini said the company had put in place a contingency plan in all its divisions and was postponing investments due to the spread of the virus, focusing only on essential projects. The company is putting on hold about 20 percent of its planned capital expenditure for this year.
There's an oversized top coat, a shearling jacket, a herringbone hooded joint, as well as a few down pieces. Drawing inspiration from couture designs, their structured down jackets with the finest of trimmings often (and understandably) get pigeonholed into the category of a high fashion therefore "Dry Clean Only" garment.
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